RESOURCES
Collected by Baiba Matisone
⭕️ All Strategy Resources in one place
How to write a Creative Brief?
The Briefs, The Good, The Bad, & The Ugly
by Merkley Newman Harty
The Copy Workshop
(1988) by Bruce Bendinger
Creative Brief Breakfast by an unknown author
Creative Brief clarification by an unknown author
Beyond Boring Briefs by Genius Steals
Creative briefs and briefing by Black Pencil Academy, Toronto
Creating Awesome Creative Briefs by Mike Jacobson
5 ways to Make a better creative brief by an unknown author
The Perfect creative brief by Devin Liddell
Some questions to ask of your brief by an unknown author
Creative Brief: Complete Owner’s Manual by Process Boom
A Brief History by Saatchi & Saatchi
Brief Encounter
by Damian O'Malley
Which briefing document to use - creative brief or springboard?
by Baiba Matisone, WARC or
Medium
Be more Lee Clow & Fernando Machado
- by Niclas Norström
Ogilvy DO brief
by A D +
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