RESOURCES

All collected by Baiba Matisone

⭕️ Strategy Link Bank ⭕️ Brand Strategy ⭕️ Creative Strategy ⭕️ Marketing Strategy & Effectiveness ⭕️ Cultural Strategy & Trends ⭕️ Creative Brief Bank ⭕️ Strategy Models, Philosophies ⭕️ Strategy Books: Summaries & reading lists ⭕️ Storytelling & Presentation ⭕️ Strategy Craft Skills ⭕️ For Juniors

Note: Please read these links with a grain of salt—these articles haven’t been critically reviewed. It’s simply a collection of things that happened to catch my attention during a certain period. So I can’t vouch for their depth, accuracy, or whether they lean more toward reality or fantasy.

• ChatGPT vs Planning by John Lowery
• The AI elephant in the room by Uri Baruchin
• The Sceptic’s Guide to ChatGPT by Uri Baruchin
• CannesGPT: brainstorm new ideas from 2023 Cannes Winners
• Strategy in the Era of A.I. by Zoe Scaman
• Generate TV scripts from Creative References (Super Bowl examples)
• Can GenAI do the strategy? by Michael Olenick and Peter Zemsky (HBR)
• Research to Insight
• Battle of the Wits by Dan Ariely
• How people are really using AI by Katie Drake
• How to better use GPT for advertising by Shlomo Genchin
• How will AI impact the creative industry by Albert Arshakyan + full interview with Anselmo Ramos
• Resources on AI for strategists by Luis Miranda
• Use chatGPT for input, not for the output by Ville Ruokonen