**Baiba, when will Link Bank be back?**

The day has finally arrived. No more countless DMs and emails asking me for access to my articles, research roundups, glossaries and curated link collections.

After years of collecting, researching and organising, everything now lives under one roof: Baiba’s Knowledge Base.

Organised around 3 areas — Marketing, Brand and Creative Strategy — it brings together historical context, fundamental principles, academic research and practitioners’ perspectives, all structured by topic.

What makes it different?

1. Structured knowledge, not scattered links.

One place to explore the fundamentals, connect ideas and build a clearer understanding of each topic. Plus, every week, each of the three areas gets one new topic.

2. Diversity of thought, not a single “right” answer.

Explore competing perspectives, real-world experiences and nuanced arguments. The goal isn’t to tell you what to think, but to help you think critically and form your own well-informed conclusions.

3. Human intelligence, not AI-generated content.

Every piece of content is created and curated using human intelligence. No AI-generated chats or synthetic answers — just carefully selected knowledge, research and practitioners’ insights.

Ultimately, this is my attempt to build a more ontologically structured system of knowledge — one that respects the complexity of marketing, brand and creative strategy rather than reducing them to generic answers and statistical averages.

Join us here.

📚🍏 For longer reads, you can find me on Substack.

🪄🎩🐇 For shorter-form content, Instagram still works really well.