For Junior Strategists & Planners

by Baiba Matisone

⭕️ Strategy Link Bank ⭕️ Brand Strategy ⭕️ Creative Strategy ⭕️ Marketing Strategy & Effectiveness ⭕️ Cultural Strategy & Trends ⭕️ Creative Brief Bank ⭕️ Strategy Models, Philosophies ⭕️ Strategy Books: Summaries & reading lists ⭕️ Storytelling & Presentation ⭕️ Strategy Craft Skills ⭕️ Artificial Intelligence (AI)

1. PURPOSE, CLARITY, PERSPECTIVE

• What do you want to achieve?
• What's your long-term game plan?
• How do you see your glow-up journey?

💡 Tip! Start with Strategy Link Bank, section “Tips for juniors”

2. BE CURIOUS!

It's a brave and vulnerable move. Getting good at it can be hella uncomfortable because it means facing uncertainty.

💡Tip! Start with Strategy Link Bank, sections “Courses”, “Blogs”, “Community”, “Campaign Archive”, and “Useful Resources”.

3. ASK QUESTIONS!

Nail the skill of asking sharp questions that help zero in on clear goals.

4. LISTEN!

Aim to build connections and genuinely get involved with your colleagues' projects and challenges.

5. IMPROVE YOUR WRITING SKILLS

• Keep your writing simple and clear.
• Look for new ways of saying things.
• Use small, sharp words.
• Write as you talk.