RESOURCES

Collected by Baiba Matisone

⭕️ All Strategy Resources in one place

Starter packs and tools for strategists

• Strategy Starter pack by Jennifer M. Chang
• Another starter pack by John Simons
• Advertising Learning resources by Maggie Fischer
• 68 tips for junior strategists by GroupThink + blog
• Advertising Learning resources by an unknown author
• Youngbloods
• Plannersphere
• The Advertising Guidebook by Renee Schilb
• A Checklist for Real Strategy by Ed Cotton
• Strategy and Planning ScrapeBook by Alex Morris + Creatives on strategists (research findings) + additional thoughts on Creatives on strategists from Kristin Engard
• Strategy ABC by Alex Morris + strategy thoughts
• Brief templates, brand playbooks, and customer persona worksheet - for free
• Advertising and marketing folks for hire (USA focus) by Amber Revoir
• 149 questions to ask yourself and your client by Dan Carlton
• 100 Questions by Alex Morris + visual notes
• 77 bits from the last 100 emails by Alex Morris