RESOURCES

All collected by Baiba Matisone

⭕️ Strategy Link Bank ⭕️ Brand Strategy ⭕️ Creative Strategy ⭕️ Marketing Strategy & Effectiveness ⭕️ Cultural Strategy & Trends ⭕️ Creative Brief Bank ⭕️ Strategy Books: Summaries & reading lists ⭕️ Storytelling & Presentation ⭕️ Strategy Craft Skills ⭕️ Artificial Intelligence (AI) ⭕️ For Juniors

〽️ Strategy Coaching (4 sessions) with Baiba

• Planning Guide by JWT(1974)
• Communication strategy by IPA
• Disruption Strategy by TBWA
• MWG vision by McCann
• The Fusion model by Ogilvy
• Twin Peaks by Ogilvy
• The Big Ideal by Ogilvy
• Brand Belief System by Leo Burnett
• Human Kind by Leo Burnett (video presentation) + book
• The Fallon Way by Fallon
• The Power of Dreams by Russell Davies, W+K
• A Blueprint for 21C Planning by Krav Maga Planning
• Kick-arse by Hunch (on content strategy)
• The 4C model (explained) by Baiba Matisone