RESOURCES

All collected by Baiba Matisone

⭕️ Strategy Link Bank ⭕️ Brand Strategy ⭕️ Creative Strategy ⭕️ Marketing Strategy & Effectiveness ⭕️ Cultural Strategy & Trends ⭕️ Strategy Models, Philosophies ⭕️ Strategy Books: Summaries & reading lists ⭕️ Storytelling & Presentation ⭕️ Strategy Craft Skills ⭕️ Artificial Intelligence (AI) ⭕️ For Juniors

〽️ Strategy Coaching (4 sessions) with Baiba

How to write a Creative Brief?

• The Briefs, The Good, The Bad, & The Ugly by Merkley Newman Harty
• The Copy Workshop (1988) by Bruce Bendinger
• Creative Brief Breakfast by an unknown author
• Creative Brief clarification by an unknown author
• Beyond Boring Briefs by Genius Steals
• Creative briefs and briefing by Black Pencil Academy, Toronto
• Creating Awesome Creative Briefs by Mike Jacobson
• 5 ways to Make a better creative brief by an unknown author
• The Perfect creative brief by Devin Liddell
• Some questions to ask of your brief by an unknown author
• Creative Brief: Complete Owner’s Manual by Process Boom
• A Brief History by Saatchi & Saatchi
• Brief Encounter by Damian O'Malley
• Which briefing document to use - creative brief or springboard? by Baiba Matisone, WARC or Medium