RESOURCES

All collected by Baiba Matisone

⭕️ Brand Strategy ⭕️ Creative Strategy ⭕️ Marketing Strategy & Effectiveness ⭕️ Cultural Strategy & Trends ⭕️ Creative Brief Bank ⭕️ Strategy Models, Philosophies ⭕️ Strategy Books: Summaries & reading lists ⭕️ Storytelling & Presentation ⭕️ Strategy Craft Skills ⭕️ Artificial Intelligence (AI) ⭕️ For Juniors

〽️ The A-Z Strategy Frameworks (deck) by Baiba

〽️ Strategy Coaching (4 sessions) with Baiba

〽️ [How to use the 4C model?](https://baibamatisone.gumroad.com/l/jpybt?layout=discover&recommended_by=products_for_you&recommender_model_name=sales&_gl=1*1ht7bhs*_ga*MTc1NTE0MjQwNS4xNzIwMTc0MTY1*_ga_6LJN6D94N6*MTcyMjkzMDg4Ny4xNS4xLjE3MjI5MzA4ODcuMC4wLjA.) by Baiba

Starter packs and tools for strategists

• Strategy Starter pack by Jennifer M. Chang
• Another starter pack by John Simons
• Advertising Learning resources by Maggie Fischer
• 68 tips for junior strategists by GroupThink + blog
• Advertising Learning resources by an unknown author
• Youngbloods
• Plannersphere
• The Advertising Guidebook by Renee Schilb
• A Checklist for Real Strategy by Ed Cotton
• Strategy and Planning ScrapeBook by Alex Morris + Creatives on strategists (research findings) + additional thoughts on Creatives on strategists from Kristin Engard
• Strategy ABC by Alex Morris + strategy thoughts
• Brief templates, brand playbooks, and customer persona worksheet - for free