RESOURCES

All collected by Baiba Matisone

⭕️ Strategy Link Bank ⭕️ Brand Strategy ⭕️ Creative Strategy ⭕️ Marketing Strategy & Effectiveness ⭕️ Cultural Strategy & Trends ⭕️ Creative Brief Bank ⭕️ Strategy Models, Philosophies ⭕️ Strategy Books: Summaries & reading lists ⭕️ Storytelling & Presentation ⭕️ Artificial Intelligence (AI) ⭕️ For Juniors

• What is a planner and what does planning mean? - by Russell Davies
• 13 Myths about Account Planning by George Creel
• What makes a great strategist? - Roger Martin
• How to Avoid Becoming Most Planners by Steve Walls
• How Real Strategists Think - by Dave Trott
• Do agencies need planners or strategists? - Campaign article
• Earning the title of strategist by Sean Choi
• Generalists vs Specialists - by Rob E.
• Strategy - the most integral role in agencies by Ellie Gould
• Craft is as much about what you don't see as what you do by Rob Campbell
• The ability to synthesize information is a strategist’s superpower by Zoe Scaman
• Brilliant Creative and Strategic Minds and blandvertising by Ed Cotton
• Strategists vs Planners (BBH) by Laura Casado Cisa
• Agencies need planners, not strategists by Simon Gwynn
• Types of Strategy by Lindsey Slaby

The Anatomy of Strategy Roles